Lede is building the most approachable platform for independent publishers to connect with their communities and create sustainable businesses — and we need a Community Engagement Strategist to help us.

We’re not looking for rockstars, zombies, or magicians. We’re looking for an energetic, thoughtful individual who’s excited to be part of our mission to help independent publishers launch and grow their business and engage in community with other publishers.

The Community Engagement Strategist is a critical strategic role at Lede and since no detail is too small – be sure to include “Welcome to the world of tomorrow!” in your cover letter to be considered. This empathetic, engaging, and organized self-starter will help us build this community from the ground up and foster existing publisher relationships by working closely with them to understand the vision and needs of their publications. Our growing community of publishers needs someone to be their voice on our team, and we need someone to help our publishers learn how to use the new and existing features of Lede to meet their goals. The Community Engagement Strategist (hopefully that’s you!) will fill those all important shoes.

Lede is a startup backed by The Alley Group, an agency with more than a decade of experience working with some of the largest publishers and non-profits in the industry. It’s the best of both worlds: we can move quickly, guided by our own product priorities and offer equity to members of the founding team, and we have the support of our parent company for operations so we can focus on what matters most—building an innovative product with a thriving community.

Lede is an equal opportunity employer and we seek to increase diversity in the tech industry. We encourage applications from women, Black people, indigenous people, people of color, LGBTQIA+ people, people with disabilities, and other communities traditionally underrepresented in this field.

For information on our hiring process and what it’s like to work at Lede, please check out our FAQ. If you have any questions about our hiring process, please contact us at hiring@joinlede.com


  • Take part in establishing this role as Lede’s first Community Engagement Strategist
  • Foster a community where publishers can connect with one another, find resources, and share tips on how to grow their audiences 
  • Communicate with publishers via email, Slack, and Zoom as necessary to share technical information, respond to publisher support requests, and keep them updated on the latest wins and challenges at Lede
  • Proactively relay publishers’ support and feature requests to the Product Owner and Development Team
  • Empower publisher autonomy by coaching them on using the platform and where to find resources
  • Make recommendations for publisher sites based on Lede/industry best practices and publisher needs
  • Regularly gather feedback from publishers via surveys, demos, and check-ins
  • Participate as a member of a cross-functional, stable, remote scrum team


  • You have experience helping customers use products effectively
  • You are a skilled written and verbal communicator, who can translate technical information to non-technical users
  • You have experience with building processes from scratch, measuring progress towards goals, and iterating on goals based on feedback from clients/stakeholders
  • You have a highly empathetic, transparent, and curious mindset that informs everything  you do
  • You are excited to learn, experiment, and take risks
  • You are adept at rapidly adapting and responding to changes in environment and priorities

Bonus Points If

  • You have experience working with user communities
  • You have worked with media publishers and journalists and/or are knowledgeable about the industry 
  • You have experience with SaaS products


  • Competitive salaries – We recognize several levels of career progression for Community Engagement Specialists and tie compensation to those levels corresponding to their seniority and experience. We are currently searching for a Community Engagement Specialist candidate to join us with a base salary starting at $70k, $80k, or $95k. If you consider yourself to be at a higher level, we still encourage you to apply and can discuss additional opportunities with you!
  • Medical, dental and vision benefits 
  • 401k with company matching 
  • Profit sharing 
  • Monthly lunch allowance 
  • Flexible time off policy
  • Remote first – We are a fully distributed company, meaning we don’t have a set work location. Team members can choose to work from home or from a co-working space. We’ll furnish your home office or rent you a co-working space. 

Recruiters: Please do NOT contact us about this job. All hiring duties at The Alley Group are carried out by our staff.

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